PetroChina Kunlun
Engine oil bottles for international markets
Starting point
Translation of a brand into an internationally scalable product system.
Challenge
Consistent brand impact across different markets and production conditions.
Approach
Development of a clear design language and systematic differentiation.
Result
Internationally deployable product system with strong brand impact.
Set of four engine oil bottles: bus, car, truck and motorcycle
Set of two engine oil bottles: car and motorcycle
Screenshot from a promotional video for Kunlun Lubricants (PetroChina Kunlun, Beijing)
