PetroChina Kunlun

Engine oil bottles for international markets

Strategic Briefing

Development of an internationally recognizable product line to effectively target drivers of different vehicle types and markets

Market-Ready Solution

Design of a packaging family with visual references to the passenger car, truck, bus, and motorcycle segments through distinctive geometries and details

Business Outcome

Improved orientation at the point of sale, clear segmentation, and stronger brand identity in international markets

Set of four engine oil bottles: Bus, Car, Truck and Motorbike

Set of two engine oil bottles: Car and Motorbike

Screenshot from a promotional video for Kunlun Lubricants (PetroChina Kunlun, Beijing)